Terms and Conditions

The 2-Hour GTM Diagnostic is a one-time, private strategy session for B2B founders. It includes:

• The SIGNAL GTM Diagnostic intake, completed before your session
• One live 2-hour video session
• A timestamped recording of the session
• A written follow-up email containing your GTM Friction Report, ICP & Buyer Map (draft), Positioning Snapshot (draft), Recommended Path, and the Enterprise Stakeholder Map Template bonus

The Service is advisory and strategic in nature.

• Follow-up calls, meetings, or messaging after the written deliverables are sent
• Revisions to the report or any other deliverable
• Implementation, done-for-you work, lead generation, or ongoing advisory
• Any work outside the deliverables listed in Section 1

Additional support is only available through a separate paid engagement, such as the SIGNAL GTM Sprint, under its own agreement.

Payment is due in full at the time of booking unless we agree otherwise in writing. Prices are shown at checkout. Payments are processed by third-party payment providers, and we don't store your full payment card details.

You agree to complete the SIGNAL GTM Diagnostic intake before your session and to provide accurate, complete information. The quality of your deliverables depends on the information you share.

You may reschedule your session once at no cost, as long as you give at least 48 hours' notice before the scheduled start time.

Additional reschedules, or reschedule requests made with less than 48 hours' notice, are at our discretion. If you don't attend your scheduled session, it counts as a no-show: the session is forfeited and no refund will be provided.

If we need to reschedule, we'll work with you to find a new time.

All sales are final. Payments are non-refundable, except if we cancel your booking as described in Section 15.

Written deliverables are sent by email within 3 business days after your session. The follow-up email is the final deliverable, and the Service is complete once it's sent.

Sessions are recorded so you can revisit them. By booking, you consent to your session being recorded. Recordings are shared with you and used only to prepare your deliverables and deliver the Service. If you don't want your session recorded, tell us in writing before the session, and no recording will be provided.

The Service provides strategic recommendations based on the information you share. We don't guarantee any specific result, including revenue, sales, customers, pipeline, or funding. You are solely responsible for your business decisions and how you use our recommendations.

The Service does not provide legal, tax, accounting, financial, or investment advice. Please consult a qualified professional for those matters.

We keep the non-public information you share about your business confidential and use it only to deliver the Service, unless you give us permission or disclosure is required by law. You agree not to share our proprietary frameworks, templates, and materials outside your company.

The SIGNAL framework, the SIGNAL GTM Diagnostic, our templates, methods, and all other materials we use or provide remain our intellectual property. Once you've paid in full, you receive a non-exclusive, non-transferable license to use your deliverables for your own internal business purposes. You may not resell, republish, or distribute them, or use them to create competing products or services.

To the fullest extent permitted by law, our total liability for any claim related to the Service is limited to the amount you paid for the Service. We are not liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data.

You agree to indemnify and hold us harmless from any claims arising from your use of the Service or deliverables, your business decisions, or your breach of these Terms.

We may decline or cancel a booking if the Service isn't a good fit for your business. If we cancel a paid booking, you'll receive a full refund.

The content on this website is for general information only. You may not copy or reuse it without our written permission.

These Terms are governed by the laws of the State of Ohio, without regard to its conflict-of-law rules.

We may update these Terms from time to time. The version in effect when you book applies to your session.

Questions about these Terms? Email eeconsulting513@gmail.com.